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Re:trademarking a shape (1 viewing) (1) Guest
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TOPIC: Re:trademarking a shape
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Kera (User)
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trademarking a shape 6 Years, 10 Months ago Karma: 0  
 
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abr41 (User)
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Re:trademarking a shape 6 Years, 9 Months ago Karma: 0  
people and companies trademark shapes all the time. E.g. Apple trademarked the three-dimensional shape of the iPod. Toblerone, a company which manufactures chocolate bars with a distinctive triangular shape was able to trademark their shape.

Traditional trademarks have generally been granted for two-dimensional designs (logos, etc. - called "conventional trademark" so actually trademarking the shape of the iPod is new and called "non-conventional". One key advantage of the trademark over patents is that while the latter expire after a period of time, a trademark can be continually renewed.
 
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